HRR

Zed Run Gains Momentum

Horse Racing Radar
Frisco Bash
Frisco Bash is a Staff writer for Horse Racing Radar
Thursday, July 29, 2021

The Crypto, NFT-styled Racehorse experience, Zed Run, is gaining serious momentum. 


According to a July 21st, 2021 Wall Street Journal article, Virtually Human Studio, the startup behind the digital horse racing service Zed Run, has now raised $20 million in financing. 


TCG Capital Management led the Series A funding round, with Andreessen Horowitz and Red Beard ventures also participants to the deal. 


Zed Run invites users to create their own virtual stable, own and manage virtual horses, and race them to earn money. Races are continuously conducted. Talent is broken down into five different classes, and horses can only compete against other horses of the same class.


As of last week, Zed Run was reported to have more than 14,000 unique virtual stable owners, as well as more than $30 million worth of NFT race horses sold in the marketplace, per WSJ.



Photo by Zed.Run

How It Works


Within the platform, the horses are purchased with digital currency and act as Non Fungible Tokens (NFTs), which are essentially digital collectibles that hold value. These NFTs can be thought of as assets that are: one of a kind; non-interchangeable; having a uniqueness and rarity which helps create its desirability in the marketplace.



Photo by Zed.Run


Zed Run requires a fee from the money new users pay to begin owning horses through the service. Users also pay a fee from race entries and sales of the NFTs. As a virtual owner, you have the opportunity to "cash in" when you sell your horses after they've risen in value, as well as when they win races for your stable. 


Zed Run is continuously improving their user experience. Updates for this month of July included fixes and improvements for the breeding aspect of the game , as well as the design.


Collaboration with Atari


Just last week, Zed Run announced new "skins" available for running their services. They are in collaboration with Atari, the Electronic game company, specially for designs that would "bring the unmistakable Atari arcade vibes to the world of Zed Run."


Learn more about Zed Run by visiting their website here.


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